This policy takes effect from the date of its update
The new date for this update is 08/27/2025

PICEA INTELLIGENCE (HK) CO., LIMITED (PICEA INTELLIGENCE (HK) CO., LIMITED is a wholly-owned subsidiary of Shenzhen PICEA Robotics Co., Ltd., hereinafter referred to as “3i” or “we”) and we value the maintenance and protection of users’ personal information.

This Privacy Policy (hereinafter referred to as “this policy”) sets out how we collect, use, disclose, share, transfer, and store the information you provide when using our website. We fully recognize the importance of personal data to you. We will make every effort to protect your personal data. At the same time, we commit that we will adopt corresponding security protection measures to protect your personal data in accordance with the appropriate security standards of your country/region.

Please read and understand this policy carefully before using our services. If you have any questions about this policy, or any related complaints or comments, please use the email support-us@3itech.com to contact our data protection department. We are happy to address your concerns directly.

This policy will help you understand the following:

1. What information do we collect?
2. Cookies and other technologies
3. How we use your information
4. How we store and protect your information
5. Regular circumstances under which we provide your personal information externally
6. Unusual circumstances under which we provide your personal information externally
7. Your rights
8. Special provisions for the personal information of minors
9. How this policy is updated
10. How to contact us

1. What information do we collect

Personal information is all kinds of information, recorded electronically or otherwise, related to an identified or identifiable natural person, excluding information that has been anonymized.
The purpose of collecting personal data is to provide you with products and/or services. At the same time, we ensure compliance with relevant laws, regulations, and other normative documents. It is clearly stated that, in the following circumstances, you must agree to provide the following types of information so that we can safely and effectively implement this essential function. Otherwise, you may not be able to enjoy the corresponding services.
When you visit this website or make a purchase, we may collect the following types of information:
(1) Personal information: including your name, email address, phone number, shipping address, billing address, and payment details.
(2) Account information: if you create an account, we will collect your username, password, and other related information.
(3) Order information: detailed information about the products you purchase, including any related transaction information. When you order products on our website, we may collect your order information, and after you place the order online and complete the payment, the third-party logistics company we cooperate with (hereinafter referred to as the "Logistics Company") will complete the delivery of your order. You acknowledge and agree that the third-party logistics company we cooperate with will use your order information in the above steps to ensure the safe delivery of the goods you ordered.
(4) Technical information: information about your device, IP address, browser type, and how you interact with the website.
(5) Cookies and tracking data: we use cookies to collect information about your browsing behavior on the website. You can control the use of cookies through your browser settings.

2. Cookies and other technologies

3i and our third-party service providers use technologies such as cookies, tags, and scripts. These technologies are used to analyze trends, manage the website, track user browsing, and gather demographic information about our user base.
Log files: like most websites, we collect certain information and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.
Advertising: we work with third-party service providers to display ads on our website or manage our ads on other websites. Our third-party service providers may use cookies and similar technologies to provide you with ads based on your browsing activity and interests. Before providing you with this advertising service, we will first obtain your explicit consent and involve a clear affirmative action.

3. How we use your information

We use the information we collect for the following purposes, including:
(1) Processing transactions: including billing and shipping.
(2) Providing customer support: responding to your inquiries, complaints, and requests.
(3) To improve our website and services: analyzing usage and trends to enhance the user experience.
(4) Sending marketing information: with your consent, we may send you promotional emails, newsletters, and special offers.
(5) Complying with legal obligations: fulfilling our legal, regulatory, and contractual obligations.

4. How we store and protect your information

 (1) The location where we store your personal information. Your personal data will be stored on servers (hosted by Shopify) according to your place of residence. If you are an EU user as defined by the General Data Protection Regulation (hereinafter "GDPR"), your personal data will be stored on servers in Germany.
Personal data transfer: if necessary for business or applicable law to transmit relevant personal information collected domestically to overseas organizations, we will comply with laws, administrative regulations, and the provisions of relevant regulatory authorities, and require overseas organizations to keep the obtained personal information confidential through agreements, inspections, and other effective measures. We comply with the relevant applicable laws on transferring personal information between countries/regions to ensure your information is protected everywhere.
 (2) Our deletion of your personal information. We retain your personal information only for the period necessary for the purposes stated in this policy and for the shortest time limit permitted by laws and regulations (whichever expires earlier), after which we will promptly delete it or anonymize it. If we stop providing all or part of our services or cease related operations, we will promptly stop collecting your relevant personal information, and we will also respond in accordance with applicable laws to your request to delete the personal information we have collected. However, we have the right to continue retaining your personal information in accordance with applicable laws (for example, requirements on the retention period of network logs), or to retain relevant personal information considering other legal relationships that still exist between you and us. We will also continue to keep records of your consent previously given to us for collecting and using personal information, subsequent changes, or withdrawal of consent (we will avoid such retention resulting in new personal information collection) to meet legal obligations and potential litigation requirements.
 (3) Retention period. We will retain personal data for a period of time for the information collection described in this policy, or we will retain personal data as required by the relevant local applicable laws. After achieving the purpose of personal data collection, or after we confirm your deletion or cancellation request, or after we terminate the operation of the relevant products or services, we will stop retaining personal data and delete or anonymize it. If for purposes of public interest, science, historical research, or statistics, we will retain relevant data in accordance with applicable laws, even if further data processing is unrelated to the original purpose.
 (4) Protection measures. We commit to ensuring the security of your data. To prevent unauthorized access, disclosure, or similar risks, we have implemented reasonable physical, electronic, and administrative measures and procedures to protect the information we collect. We will take all reasonable measures to protect your personal data.
We classify your data according to its importance and sensitivity and ensure that your personal data is protected with the highest level of security. We ensure that employees and third-party service providers who access this information to provide you with products and services have strict contractual confidentiality obligations. If they fail to fulfill these obligations, they will be subject to disciplinary action or termination of cooperation. We will regularly review information collection, storage, and processing practices, including physical security measures, to prevent unauthorized access and use.
While we will make every reasonable effort to protect your personal data, you acknowledge that the use of the internet is not completely secure, and therefore we cannot guarantee the security or integrity of any personal data transmitted from you or to you over the internet. If you have any particular concerns about your information, please contact us.

5. Regular circumstances under which we provide your personal information externally

(1) Relevant explanation of authorized processing
We promise you that when we authorize a third party to process personal information, we will comply with the following requirements:

a. Require that the authorized analysis they perform does not exceed the scope for which we have obtained your authorized consent, unless it falls under circumstances where your consent is not required;
b. Conduct a prior assessment of the data security capability of the authorized processing party to ensure it meets the data security capability required by laws and regulations;
c. Bind the responsibilities and obligations of the authorized processing party through a contract, requiring them to comply with the provisions of applicable laws and not to fall below our standards in fulfilling the obligations we owe to you;
d. Accurately record and retain the circumstances of authorized processing of personal information, ensuring the security of your information and effective access to and control over your personal information processed under authorization;
e. Upon termination of the authorization relationship, or when we delete or anonymize your personal information in accordance with this policy, require the authorized processing party to delete your personal information and destroy all data copies.

(2) Relevant explanation regarding sharing
At present, we do not use sharing to process your personal information. We will only share your personal information for lawful, legitimate, and necessary purposes, and the party receiving the shared data has no right to use the personal information we share for purposes beyond the scope notified to you in this policy.
To share your personal information as necessary to provide you with products and services:

a. We will understand and review the recipients of such third parties, the personal information intended to be shared, the sharing time, the purpose of use, and related security measures, conduct a personal information security impact assessment in advance, and take effective measures to protect the subjects of personal information according to the assessment results;
b. We will accurately record and retain the circumstances of sharing your personal information, including but not limited to the date, scale, purpose, and basic information of the data recipient, to help you understand how the data recipient stores and uses your personal information;
c. We will ensure your effective access to and control over the personal information already shared with third parties.
Sharing your personal information based on mandatory requirements of laws, regulations, and regulatory authorities: We may provide your personal information to the relevant competent authorities in accordance with applicable laws and regulations, court orders or other legal procedures, and mandatory administrative or judicial requirements. In such scenarios, information sharing does not require your authorized consent.
    We will not sell your personal information, including not selling it as defined by “sale” under California law.

(3) Relevant explanation of joint control
We will, through contractual form, agree with the joint control party on the personal information security management requirements and security incident handling requirements to be met, with standards no lower than those required by applicable laws. Such joint control parties shall ensure that after obtaining personal information, they use your personal information only for the purposes described in this policy, always cooperate with you in exercising your rights related to personal information, and delete your personal information after the relevant purposes described in this policy have been fulfilled. We will supervise this.

(4) Relevant explanation of other types of third-party access
We will, through contractual form, determine with other types of third-party access parties the personal information security responsibilities to be met and the personal information security measures to be implemented, properly retain relevant contracts and management records, and supervise them to strengthen personal information security management.

6. Unusual circumstances under which we provide your personal information externally

(1) Transfer
Transfer refers to our loss of control over your personal information while the transferee gains control over your personal information. In principle, we will not transfer your personal information to any company, organization, or individual. If it is indeed necessary to transfer personal information, we will carry out the transfer in accordance with applicable laws and inform you of the purpose of the transfer, the personal information involved, and relevant information about the transferee.
One possible scenario of information transfer is that as our business continues to develop, we may engage in mergers, acquisitions, asset transfers, and other transactions. If it involves a change of the controller of your personal information or the sharing or transfer of personal information, we will inform you of the relevant changes and any choices you may have regarding your personal information. We will also, through contracts and other means, require the new company or organization holding your personal information to continue to be bound by this policy; otherwise, we will further require that company or organization to obtain your express consent again and to continue to protect your personal information in accordance with laws and regulations and to standards no less than those required by this policy, or require the data recipient to continue to protect your personal information.
We will handle the transfer of your personal information in line with the above commitments on sharing and, in accordance with applicable laws, inform you of the name and contact information of the transferor, the purpose and content of the transfer, and the corresponding legal responsibilities assumed by the transferor.

(2) Public disclosure
In principle, we will not publicly disclose your personal information. If it is indeed necessary to publicly disclose such information according to relevant laws or mandatory government requirements, we will inform you in advance of the purpose of the disclosure, the type of information disclosed, and any personal sensitive information that may be involved, obtain your express consent, and fulfill relevant obligations in accordance with applicable laws.

7. Your rights

We ensure that you can exercise the following rights over your personal information:
(1) Access your personal information
Regarding the personal information we collect and process, if you wish to access your personal information, you can send us an email at support-us@3itech.com. (EU support-eu@3itech.com)
(2) Copying and correcting your personal information
According to your request and the locally applicable laws and regulations, we can provide you free of charge with the records of the personal information we have collected and processed. If you make other related information requests, we may charge you a reasonable fee based on the relevant applicable laws and actual administrative costs.
If you believe that any information we hold about you is incorrect or incomplete, you may request to correct or add personal information for use.
(3) Deleting your personal information
In the following situations, you may request that we delete your personal information:
a. If our collection and use of personal information are in violation of laws or regulations;
b. If our processing of personal information is in violation of our agreement with you; if we decide to respond to your deletion request, we will also notify the entities that have obtained your personal information from us and require them to delete it in a timely manner, unless otherwise provided by laws or regulations, or these entities have obtained your independent authorization. After you or we assist you in deleting the relevant information, due to applicable laws and security technologies, we may not be able to delete the corresponding information from the backup system immediately. We will securely store your personal information and further process and isolate it until the backup can be cleared or anonymized.
(4) Changing the scope of your authorization and consenting or withdrawing consent
You may do so by requesting us to delete personal information or withdraw your authorization. After you withdraw consent or authorization, we may be unable to continue providing the corresponding services due to a lack of necessary information. Your withdrawal of consent or authorization does not affect the legality and validity of the personal information processing we carried out previously based on your consent. After you withdraw consent or authorization, the data stored in the cloud by that device will be deleted.
(5) If the processing of your personal data is subject to the GDPR, you have the following legal rights:
The right to access personal data related to you and to request disclosure of the categories and specific pieces of information collected about you, the categories of third parties with whom the information is shared, and the categories of sources from which personal data is collected;

a. The right to correct any errors in your information;
b. The right to restrict or object to the processing of your personal data;
c. The right to receive and/or transfer your personal data to another data controller;
d. The right to deletion/erasure;
e. The right to data portability;
f. The right to provide instructions regarding the processing of your personal data after your death;
g. The right to stop receiving marketing emails.

(6) In addition, if you are a California resident, you may have the right to:

a. Request disclosure of the business purposes for collecting or selling personal information, the categories of personal information about you that was sold or shared, the categories of third parties to whom personal information was sold, and the categories of personal information for each party to whom the information was sold;
b. Not be discriminated against for exercising the rights guaranteed under Section 1798.100 and subsequent sections of the California Civil Code;
c. The right to prevent the sale of your personal data;
d. Compensation for damages caused by violations of the law;

If you believe that we have not processed your personal data in accordance with the law, you have the right to notify the Privacy Enforcement and Protection Unit of the California Attorney General’s Office or your local privacy enforcement agency.

8. Special provisions for the personal information of minors

We place great importance on the protection of minors’ personal information. We will not actively or directly collect personal information from minors. For personal information of minors collected with the consent of their guardians, we will only use, share, transfer, or disclose it when permitted by law, with the guardian’s consent, or when necessary to protect the minors. We expect parents or guardians to guide the minors in using our services. If you are still a minor under the laws and regulations of your location, we recommend that you ask your parents or guardians to read this policy and, after obtaining their consent, use our services, but please avoid providing us with any personal information that could identify you. If your guardian does not agree to your use of our services in accordance with this policy, or you have actually provided us with information that can personally identify you, please immediately stop using our services and promptly notify us so that we can take appropriate measures in accordance with the applicable laws.

9. How this policy is updated

Our privacy policy may change. When the terms of this policy change, we will display the updated privacy policy to you via push notifications or other means when you log in and update the version. For major changes (such as changes in business functions, cross-border situations, purposes of use, contact methods, etc.) or changes that may increase your responsibility, we will also provide more prominent notice (we will explain the specific changes to this policy by means including but not limited to email, text messages, or special prompts on browsing pages). Please note that only after you click to confirm your agreement to the changes to this policy will we collect, use, and store your personal information in accordance with the updated privacy policy.

10. Contact us

If you have any comments or questions about this policy, or if you have any questions about our collection, use, or disclosure of your personal information, please contact us at the address below and mention “Privacy Policy”. If your question involves more important matters, we may ask you to provide more information. If you are not satisfied with the response you receive, you may submit a complaint to the relevant regulatory authority in that jurisdiction.

Please contact us using the following details:
Email address: support-us@3itech.com
Phone: +1 (866) 288-8883  - US only (Mon. to Fri.  8:00--17:00, CST)
Website: us.3itech.com